Brand Identity Design for CPM
Through word-of-mouth, we were introduced to this Sydney based company. Based on the initial brief we’ve received, we were told to only visually enhance and touch up the logo. Eagerly, we’ve waited for the arrival of the template…
The template arrived shortly. After viewing the template below, we felt that we’ve been given an opportunity, a chance to prove ourselves and show people what we can do. A make over!
CPM Brief
Icon Rationale
This icon was created base on the concept behind the name CPM, which means Critical Path Method. The circle and line element from the CPM chart was used to form the letter ‘C’, which also refers to the founder of the company.
Icon Rationale
Icon Execution
By using related elements, it can clearly reflect the nature of the business. The icon is also a reinforcement of the brand and a visual representation of the company.
Icon Execution
Logo Refine Options
We came up with 2 options.
Left: Modern + Confident
Right: Trustworthy + Conservative
Logo Options
Our final result was a hybrid of both options.
CPM Logo
1 comment
I really liked reading your post!. Quallity content.