Destinē M Logo Design

Destinē M Logo

Destinē M, a brand new Melbourne-based singing and MC services to weddings and corporate events founded by Ms Maggie La. Targeted to white collar professional, from young 20’s upwards, easygoing, wants a well presented, smooth running function, that is fun and relaxing for guests. Ms Maggie, a young professional Chinese literate female MC decided to approached us for some design solutions sometime around January 2010. She’s easy to work with and definitely open for new ideas.

Before make over

We quickly exploited her curiosity towards new ideas and opened an exciting opportunity for us to make over her brandmark.

Logo Direction/Idea
The initial idea derives from “tie the knot” for wedding and “hand shakes” from corporate functions. From the top, was the most basic of all, a knot. Followed by the handshake. Combining the simplified shapes of handshakes and ribbon/knot it creates another subtle shape “the heart”. The last one shows a simplified version of handshake x knot/ribbon.

Initial sketch/ideas

Logo Options
We’ve gone through rounds and rounds of refinements and amendments. It was a great experience due to the long distance relationship we were having. Our logo designer was away and we are still able to communicate via email and Skype.

Styles and Options

Logo Refinement Options
Above is the refined version of the chosen logo.

Logo Options

Logo Color Combination
Final step, color combination.

Color combination

Final approved design.

After make over: Destinē M Logo